Real Men of Marketing Genius: Mr. Clinging-to-Old-Marketing
Today, we salute you: Mr. Clinging-to-Old-Marketing. Despite what every analytics program tells you, you still believe that all marketing is good marketing. Since you believe we cannot measure...
View ArticleClik here to view.
In-House Search Engine Marketing – Job Qualifications
The life of an in-house search engine marketer is much different than that of agency work. The politics and red-tape involved with corporations can be complex and require strong personalities. Within...
View ArticleBest of Nashville – 2009
There are many great resources and many great blogs available. However, there is a large amount of internet marketing knowledge in the Nashville area. I often don’t take the time to thank bloggers like...
View ArticleClik here to view.
5 Guidelines for Campaign Landing Pages
You have analyzed your campaign over and over. Adjusted bids, changed budget, added more keywords, researched negatives, and so much more. It is just not working. The truth is you can over analyze...
View ArticleClik here to view.
Social Media Bullshit
“If you can’t dazzle them with brilliance baffle them with bullshit.“ I have heard that phrase above many times over the years, but it has never seemed more true to me than now. This social media post...
View ArticleSmushed Baby and Home Away
Around this time last year, I was dominating organic search results with a few Super Bowl commercial keywords. (Ask me about that later). I noticed Home Away is back on the horse again with a Super...
View ArticleClik here to view.
Google AdWords Express for Small Business
In a continuing move to become more integrated in local business, Google introduces AdWords Express. Over the past year Google introduced Offers Places, after a failed attempt at purchasing Groupon,...
View ArticleClik here to view.
Facebook Advertising – Image Essentials
I am starting a new series on Facebook advertising. I’ve had some great success with it lately, so I wanted to share some of the things I’ve learned during the process. Through my mistakes, I hope it...
View ArticleClik here to view.
Facebook Advertising – Body Copy
As we discussed in the prior post on Facebook advertising, an ad starts with a great image. After the user’s attention is grabbed it’s essential to follow-through with proper copy. The best Facebook...
View ArticleClik here to view.
Social Media Workshop with Market Motive
On January 17th, I am joining Market Motive to present on Google’s remarketing and social media. This is a free event. Attendees can register to attend this online workshop here: Social Media Workshop:...
View Article
